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How to Fix Google Ads Campaign Settings on Dashboard | Step-by-Step Guide #aivideotutorial 04

Fixing or optimizing your Google Ads campaign settings on your Google Ads Dashboard is crucial to ensure your campaigns run smoothly and effectively. If you're experiencing performance issues or want to refine your campaign for better results, this step-by-step guide will help you fix any settings that may need attention.

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Step 1: Log into Your Google Ads Account

1. Open your browser and go to the Google Ads website: https://ads.google.com/.
2. Sign in with your Google Ads account credentials.
3. Once logged in, you'll be taken to your Google Ads Dashboard, where all your campaigns are listed.

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Step 2: Access the Campaign You Want to Fix

1. On the left sidebar, click on the Campaigns tab.
2. Find the campaign you want to fix and click on it to open its settings.
3. You’ll now see all details related to the campaign, including settings, performance, and adjustments.

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Step 3: Review Campaign Settings

Now, let’s go through some of the important settings you should check to optimize your campaign.

a. Campaign Type

1. In the Campaign settings section, review the Campaign Type.
2. Make sure you’ve selected the correct campaign type for your goals:
   • Search Network: Ads show on Google Search and partner sites.
   • Display Network: Ads show on a network of websites.
   • Video: Ads show on YouTube and across Google video partner sites.
   • Shopping: Ads for e-commerce or retail businesses.
   • Smart Campaigns: Automated campaign settings for simpler ads management.

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b. Campaign Goal

1. Make sure your campaign’s goal aligns with your business objectives. For example:
   • Sales: If you’re looking for direct sales.
   • Leads: If you want to collect customer leads.
   • Website Traffic: If your goal is to drive traffic to your website.

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c. Locations and Languages

1. Under the Locations section, ensure that the geographical targeting is correct. Are you targeting the right regions, countries, or cities?
   • You can add or remove locations based on your target audience.
2. In the Languages section, ensure that the campaign is targeting the languages your potential customers speak.

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Step 4: Budget and Bidding Strategy

a. Review Budget Settings

1. Check the Budget section of your campaign. Ensure that your daily or total budget aligns with your overall advertising goals.
2. If you find that your budget is too low for the desired results, you can increase it.
   • You can edit this by selecting Edit under the Budget section and entering the new amount.

b. Bidding Strategy

1. In the Bidding section, check the bidding strategy to ensure it's optimized for your campaign goals:

   • Manual CPC: You control your bids for each click.
   • Maximize Clicks: Automatically set bids to get the most clicks within your budget.
   • Maximize Conversions: Automatically set bids to get the most conversions (sales or leads).
   • Target CPA (Cost per Acquisition): Set bids to achieve a specific cost per acquisition.

2. If you’re not getting the desired results, consider changing your bidding strategy. For instance, switch to Maximize Conversions if you’re focused on leads or sales.

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Step 5: Ad Schedule and Delivery

1. Check your Ad Schedule settings to ensure your ads are being shown at the right times.
   • If your campaign is for a local business, you may want your ads to show during business hours.
   • Adjust Ad Delivery to either Standard delivery (spread evenly throughout the day) or Accelerated delivery (show ads as quickly as possible).
2. Make sure that your campaign runs during the times when your audience is most likely to be active.

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Step 6: Ad Extensions

1. Scroll down to the Ad Extensions section and check if you have ad extensions set up.

   • Site Link Extensions: Add links to other pages on your site.
   • Call Extensions: Add a phone number to your ads.
   • Location Extensions: Show your business location in the ads.
   • Callout Extensions: Add additional text to your ads to highlight special offers or features.

2. Ad extensions are important for improving your ad visibility and providing extra information to potential customers. Make sure they are relevant and properly set up.

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Step 7: Review Keywords

1. Under the Keywords tab, check the list of keywords you’re bidding on.
2. Ensure that the keywords are highly relevant to your products or services.
3. Keyword Match Types:
   • Broad Match: Includes searches with similar meanings (less precise).
   • Phrase Match: Includes searches that are an exact phrase or close variation.
   • Exact Match: Shows ads for searches that exactly match the keyword.
4. Review if your current keywords are getting good impressions, clicks, and conversions. If necessary, adjust or add new keywords.

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Step 8: Negative Keywords

1. Go to the Negative Keywords section.
2. Ensure you’re blocking irrelevant search terms that aren’t converting for your campaign.
3. Add Negative Keywords to prevent your ads from showing up for irrelevant searches.

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Step 9: Review Ad Creatives

1. Check your ad creatives under the Ads & Extensions tab.
2. Ensure that your ad copy is clear, concise, and relevant to the keywords you are targeting.
3. If needed, create new variations of your ads or test responsive ads to see which format works best.

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Step 10: Review Conversion Tracking

1. Ensure that your Conversion Tracking is set up to track important actions (like sales or form submissions).
2. If you haven’t set up conversion tracking, follow Google’s guide to implement it on your website.

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Step 11: Save Changes and Monitor Performance

1. Once you’ve reviewed and fixed all the settings, make sure to Save any changes you made.
2. After saving, monitor the performance of your campaign through the Overview tab to check metrics like clicks, impressions, CTR (Click-Through Rate), and conversions.
3. If necessary, continue to adjust settings based on the performance data.

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Conclusion

Fixing and optimizing your Google Ads campaign settings is essential for achieving better performance and reaching your advertising goals. By following this step-by-step guide, you can make adjustments to your budget, bidding strategies, keywords, and more to improve your ad campaigns. Regular monitoring and tweaking of your Google Ads campaigns will lead to better results and more efficient use of your ad spend.

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How to Appeal and Request Reinstatement for Your Removed Blogger Website | Step-by-Step Guide

If your Blogger website has been removed or disapproved due to violations of Google’s policies or other issues, you may be able to request reinstatement. This guide walks you through the process of appealing and requesting reinstatement for your removed Blogger website.

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Step 1: Understand the Reason for Removal

Before you can appeal the removal of your Blogger website, you need to understand why it was removed or flagged. Common reasons for removal include:

• Violation of Google’s Content Policies (such as adult content, malware, or spam).
• Copyright infringement.
• Policy violations related to ads or monetization.

Check your Google account email or any notifications from Blogger that may explain the reason for your website’s removal. Understanding the issue will help you address it properly when appealing.

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Step 2: Review Blogger’s Content and Monetization Policies

Make sure that you review Google Blogger’s policies to understand the rules your website must follow to be reinstated. These include:

• Google Blogger Content Policy: Ensure your content complies with Google’s content policies.
• Google AdSense Policies (if you are monetizing): Make sure your website follows AdSense guidelines.
• Copyright Policies: Your website must not host content that violates intellectual property rights.

Familiarize yourself with these guidelines to prevent further issues when your website is reinstated.

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Step 3: Resolve the Issue

Once you know the reason for the removal, resolve the issue before appealing. Common steps include:

• Removing Violating Content: If your website was flagged for violating content policies (e.g., adult content, malware, or spam), make sure you remove all offending content from your blog.
• Fixing Copyright Violations: If the issue involves copyright infringement, either remove the copyrighted content or obtain permission from the content owner.
• Ensuring Compliance with Monetization Policies: If the problem was related to ads or monetization, ensure that you comply with AdSense policies or other ad network guidelines.

Ensure your website is fully compliant before you submit your appeal, as submitting an appeal without resolving the issue will likely lead to rejection.

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Step 4: Prepare Your Appeal

Once you’ve addressed the issue, it’s time to prepare your appeal. Here’s how to go about it:

1. Log into your Blogger account and go to your Google Account.
2. Go to the Google Help Center or visit the Blogger Help Forum to find the specific appeal form for reinstatement.
3. If your account was flagged for a policy violation, there will be an option to submit an appeal. This option is typically available through email notifications or Google’s support pages.

In the appeal:

• Explain the Issue: Clearly state what the issue was and how you resolved it.
• Apologize (if necessary): If you unintentionally violated a policy, be polite and acknowledge your mistake.
• Provide Evidence: Show that you’ve removed the violating content or made necessary changes to comply with policies.
• Request Reinstatement: Politely ask for your website to be reinstated and explain why you believe your website is now compliant.

Here’s an example of what you could write:

“I understand that my website was removed due to [reason for removal]. I have removed the violating content and made sure that my website complies with Google’s policies. I kindly request the reinstatement of my Blogger website. Thank you for your understanding.”

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Step 5: Submit the Appeal

Once you have completed the appeal form, submit it and wait for a response. This can take anywhere from a few days to a few weeks, depending on the volume of appeals and the complexity of your case.

• You’ll receive an email from Google regarding the status of your appeal.
• If your appeal is successful, your website will be reinstated.
• If the appeal is denied, you may receive further instructions on how to resolve the issue.

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Step 6: Monitor the Status of Your Website

While waiting for a response, monitor the status of your website. If your website is still live (but with limited functionality or warnings), make sure you follow the advice provided in the response from Google.

Once your website is reinstated:

• Check all settings and content to ensure it complies with the policies.
• Consider adding extra protections like content moderation, monitoring tools, or removing high-risk content to prevent further issues.

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Step 7: Appeal Again (If Necessary)

If your appeal is denied, you may request further clarification from Google Support or try submitting a second appeal after making any additional necessary changes.

• Be sure to clearly state what actions you’ve taken to comply with the rules.
• Always be respectful and patient during this process.

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Step 8: Prevent Future Issues

Once your website is reinstated, it’s important to take steps to prevent future issues:

• Regularly review Google’s policies and Blogger guidelines to ensure your content remains compliant.
• Keep your content up to date and avoid any content that could be considered spammy, misleading, or harmful.
• Consider using tools like Google Search Console to monitor your website’s health and address any issues promptly.

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Conclusion

Requesting reinstatement for your removed Blogger website requires a clear understanding of the issue, making necessary changes, and submitting a well-documented appeal. By following this guide, you can navigate the appeal process and ensure your website complies with Google’s policies to avoid future issues. Always ensure your website remains in line with content and monetization guidelines to avoid removal in the future.