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How to Fix Google Ads Account Issues Affecting Your Promotions
Running a Google Ads campaign can be highly effective, but sometimes issues with your Google Ads account can prevent your promotions from running smoothly. Whether you’re facing ad disapprovals, payment issues, or account suspensions, it's important to resolve these problems quickly to avoid wasting your advertising budget. Here’s a guide to fixing common Google Ads account issues.
Common Google Ads Account Issues
Ad Disapproval
- Google may disapprove your ads for violating its policies. This can include issues with the ad content, destination URL, or landing page.
Payment Issues
- Payment problems may arise if your billing information is incorrect or if there are issues with your payment method (e.g., expired credit cards).
Account Suspensions
- Google Ads accounts can be suspended if there are violations of Google’s policies, suspicious activity, or if there’s a lack of payment history.
Low Ad Rank
- If your ads are not showing or ranking poorly, it could be due to low Quality Score, low bids, or competition from other advertisers.
Step 1: Fix Ad Disapproval Issues
1. Check the Disapproval Reason
- Go to the Ads & Extensions tab in your Google Ads account.
- Look for any ads marked as Disapproved.
- Click on the disapproved ad to see the reason for disapproval. Google will provide a specific explanation (e.g., violation of content policies, trademark issues).
2. Resolve the Issue
- Content Violation: If your ad violates Google’s content policies (e.g., promoting prohibited products or misleading claims), modify the ad text or landing page to comply with the guidelines.
- Trademarks: Ensure that your ads don’t misuse trademarked terms without permission. You may need to get approval from the trademark holder.
- Landing Page: Make sure your landing page works properly and is relevant to your ad content. Google wants users to have a good experience when clicking through to your site.
3. Request a Review
- Once you’ve fixed the issues, request a review through your Google Ads account to have the ad re-evaluated.
Step 2: Resolve Payment Issues
1. Check Your Billing Information
- Go to Billing & Payments in your Google Ads account.
- Review your payment method and billing details for accuracy.
- Ensure your credit card or bank account details are up-to-date.
2. Resolve Payment Failures
- If your payment method was declined, update your payment information or use a different payment method.
- Contact your bank or card issuer if there are issues with your card or payment processor.
3. Add Funds to Your Account
- If your balance is low, add funds to your account by navigating to Billing & Payments > Payment Settings.
4. Check for Unpaid Balances
- If there is an outstanding balance from previous campaigns, settle it by making a payment.
Step 3: Fix Google Ads Account Suspension
1. Understand the Suspension Reason
- Go to the Account Issues section in your Google Ads account. You will find a message indicating the reason for your suspension (e.g., policy violations, billing problems).
2. Resolve the Cause of Suspension
- Policy Violations: If your account is suspended due to policy violations, review Google Ads policies carefully. Make the necessary changes to your ads or website to comply.
- Payment Issues: If your suspension is due to payment failure or outstanding balances, resolve your billing issues and settle any unpaid fees.
3. Appeal the Suspension
- After addressing the issue, you can submit an appeal to Google Ads.
- Navigate to the Account Settings section and look for the option to Submit an Appeal. Provide a detailed explanation of what was fixed and why the suspension should be lifted.
Step 4: Improve Ad Rank and Boost Performance
1. Improve Quality Score
- Quality Score is a key factor in determining your Ad Rank. To improve it:
- Improve Ad Relevance: Ensure your ad text closely matches the keywords you are targeting.
- Optimize Landing Page: Ensure the landing page provides a good user experience and is relevant to the ad content.
- Increase Click-Through Rate (CTR): Create compelling ad copy that attracts clicks.
2. Increase Your Bid
- If your ads are not showing due to low bid amounts, consider increasing your bid to be more competitive in the auction.
3. Refine Your Targeting
- Review your targeting settings (e.g., geographic location, language, device) to make sure you're reaching the right audience.
- If you're targeting a broad audience, consider narrowing your focus to improve your Ad Rank.
4. Test Ad Variations
- A/B test different ad copy and keywords to see which combinations perform better.
Step 5: Contact Google Ads Support
If the issue persists or if you're unsure how to resolve it, contact Google Ads Support. They can provide specific guidance tailored to your account.
- Via Chat: Access the Help section in your Google Ads account and chat with support.
- Via Phone: Call Google Ads support for more urgent issues.
- Help Center: Browse the Google Ads Help Center for troubleshooting tips.
Conclusion
Fixing Google Ads account issues promptly is essential for maintaining a successful campaign. Whether it's ad disapprovals, payment issues, or account suspensions, following these steps will help you resolve common problems efficiently. Always ensure compliance with Google Ads policies and continuously optimize your campaigns to improve performance.
