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How to Add URL Links in Blogger Posts: Blogspot Post Editing Tips & Tricks

Adding URL links in your Blogger posts is a great way to guide readers to related content, external websites, or resources. Whether you're linking to your other blog posts, affiliate links, or other valuable websites, it's important to do so effectively to improve both user experience and SEO. In this guide, we'll go over how to add URL links in Blogger posts and some tips to make the most out of them.

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Step 1: Open Blogger Post Editor

To start adding URL links to your Blogger posts, you first need to access the post editor.

1. Log into your Blogger account at Blogger.com.
2. Navigate to the Posts section on the left sidebar.
3. Either click New Post to create a new post or click on an existing post title to edit it.

Once you're in the post editor, you can start adding links to your content.

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Step 2: Adding a Link in Blogger Using the Visual Editor

Blogger’s Visual Editor is simple to use and works like a word processor. Here’s how to add a link using this editor:

1. Highlight the Text: Select the text you want to turn into a link. For example, if you want to link to another post, highlight the anchor text such as "read more" or "check out this guide."

2. Click the Link Icon: In the post editor toolbar, click the link icon (it looks like a chain link). This will open a small window where you can insert the URL.

3. Insert the URL:

   • Paste the URL of the page you want to link to in the field labeled Web address (URL).
   • Optionally, you can choose to open the link in a new tab by checking the box that says “Open this link in a new window.”

4. Click “OK”: Once you’ve entered the URL, click OK to insert the link into the post.

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Step 3: Adding a Link in Blogger Using HTML

If you prefer to use the HTML mode for more control over the link, you can do so as follows:

1. Switch to HTML Mode: In the post editor, click on the HTML tab at the top of the editor.

2. Insert the Link Code: In HTML mode, use the following syntax to add a link:

   html
   <a href="https://www.example.com" target="_blank">Click here</a>
   

   • Replace https://www.example.com with your desired URL.
   • The target="_blank" attribute will make the link open in a new tab. If you don’t want that, you can remove the target="_blank" part.
   • Replace "Click here" with the text that you want to appear as the clickable link.

3. Switch Back to Compose Mode: After adding the link in HTML, you can switch back to the Compose view to see how it looks.

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Step 4: Link to Other Blogger Posts

Linking to other Blogger posts can help improve internal navigation and SEO on your site. Here’s how to link to another post within your blog:

1. Find the Post URL:

   • Go to the Posts section in your Blogger dashboard.
   • Find the post you want to link to, and click on the title to view it.
   • Copy the URL of the post from the browser’s address bar.

2. Add the Link in Your Current Post:

   • Follow the same steps as above to either use the Visual Editor or HTML editor.
   • Paste the copied URL as the destination link.

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Step 5: Link to External Websites

Adding links to external websites can increase the credibility and relevance of your content. Here’s how to add external links:

1. Find the External URL: Copy the URL of the external website or resource you want to link to.

2. Insert the External URL:

   • Highlight the anchor text in your post and click the link icon in the toolbar, or use the HTML editor to insert the link manually.
   • Paste the URL and ensure it’s a valid link.

3. Open in a New Tab (Optional): If you want the link to open in a new tab (which is a good practice for external links), check the box in the Visual Editor, or use the target="_blank" in HTML.

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Step 6: Link Best Practices

1. Use Descriptive Anchor Text: Avoid using generic anchor text like "click here" or "read more." Instead, describe what the link is about. For example:

   • Instead of: Click here for more info
   • Use: Learn more about SEO strategies

2. Avoid Over-Linking: Too many links in a post can make it look spammy. Focus on providing links that add value to the reader.

3. Check for Broken Links: Periodically check your posts for broken links to ensure the user experience remains good and your SEO doesn’t suffer.

4. Use NoFollow for Affiliate Links: If you’re adding affiliate links, it’s a good idea to use the rel="nofollow" attribute to prevent passing SEO value to the linked website. Here’s how to do it in HTML:

   html
   <a href="https://www.example.com" rel="nofollow">Check out this product</a>
   

5. Use Tracking Parameters for Links: If you're linking to external sites or affiliate programs, you might want to track the performance of your links. Use UTM parameters to monitor traffic via Google Analytics. Here’s an example of a UTM-tagged link:

   html
   <a href="https://www.example.com?utm_source=blog&utm_medium=link&utm_campaign=post1">Check this out</a>
   

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Step 7: Publish Your Post

Once you’ve added the links, you can either preview the post to see how everything looks, or directly publish it. Check the links to ensure they’re working properly and that they lead to the correct destination.

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Final Thoughts

Adding URL links in your Blogger posts is essential for improving user navigation, SEO, and engagement. Whether you’re linking to other Blogger posts, external websites, or affiliate links, use descriptive anchor text, make sure links open in new tabs when necessary, and avoid over-linking.

By following these simple steps, you can effectively add and optimize links in your Blogger posts, making them more user-friendly and SEO-efficient.