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Optimize Blogger Posts with Custom Robot Tags for Bing Indexing (Part 3)
One of the most effective ways to ensure that your Blogger posts get indexed by Bing and rank well in search results is by using Custom Robot Tags. These tags give you control over how search engines like Bing crawl and index your pages. By optimizing your posts with the right robots meta tags, you can enhance indexing, avoid unnecessary duplicate content, and improve your post visibility in Bing’s search results.
In this guide, we will walk you through how to use Custom Robot Tags in your Blogger posts and optimize them for Bing indexing.
What Are Custom Robot Tags?
Custom Robot Meta Tags are HTML tags that you can add to your Blogger posts and pages to control how search engine crawlers index them. These tags instruct Bing and other search engines on whether to:
- Index the page (i.e., include it in search results).
- Follow the links on the page.
- Control how duplicate content is treated.
By using Custom Robot Tags, you can ensure that only the most relevant and optimized content is indexed by Bing, improving your search rankings.
Step 1: Understand the Common Robot Meta Tags
Here are the most commonly used robot meta tags for optimizing content:
- Index: Tells search engines to index the page.
- Example:
<meta name="robots" content="index, follow">
- Example:
- Noindex: Prevents search engines from indexing the page.
- Example:
<meta name="robots" content="noindex, nofollow">
- Example:
- Follow: Tells search engines to follow the links on the page (useful for internal and external link-building).
- Example:
<meta name="robots" content="index, follow">
- Example:
- Nofollow: Prevents search engines from following links on the page.
- Example:
<meta name="robots" content="index, nofollow">
- Example:
- Noarchive: Tells search engines not to show a cached copy of the page in search results.
- Example:
<meta name="robots" content="noindex, nofollow, noarchive">
- Example:
- Noindex, Nofollow: Prevents search engines from both indexing the page and following the links.
- Example:
<meta name="robots" content="noindex, nofollow">
- Example:
These tags can be combined to suit the needs of your specific post or page.
Step 2: Add Custom Robot Tags in Blogger
To optimize your Blogger posts for Bing indexing, you need to add Custom Robot Tags in the post's HTML. Here's how you can do that:
Open Your Blogger Dashboard:
- Go to Blogger.com and log in to your account.
Create or Edit a Post:
- To create a new post, click on the New Post button.
- To edit an existing post, go to Posts and click on the post you want to optimize.
Switch to HTML Mode:
- In the post editor, click on the HTML tab (located at the top of the editor). This allows you to access the raw HTML code of the post.
Add the Meta Tag in the Head Section:
- To add a Custom Robot Tag, you need to place it inside the
<head>section of the HTML. - Insert the following code into the head of your Blogger post:
For posts you don’t want to be indexed, use:
If you’re optimizing for Bing, consider including index and follow to ensure your page is indexed and the links are crawled.
- To add a Custom Robot Tag, you need to place it inside the
Save and Publish:
- Once you've added the tag, save your post, and then click Publish.
Repeat for Other Posts:
- For each post you want to optimize for Bing indexing, repeat the process above.
Step 3: Customize Tags for Specific Post Optimization
Now that you know how to add the Custom Robot Tags for indexing, let’s look at how to customize them based on your goals.
1. Index Your Post and Follow Links
For posts you want to rank and have Bing follow the links, use the following tag:
This ensures that Bing indexes your content and follows internal and external links, which helps with link-building and improving SEO.
2. Prevent Duplicate Content from Being Indexed
If you have duplicate content on your site (e.g., the same content appearing in multiple categories or archives), you can use the noindex, nofollow tag to prevent search engines from indexing those pages.
This will tell Bing to ignore the page and not follow any links.
3. Control Indexing for Specific Sections
Sometimes, you may want to prevent Bing from indexing certain sections of your blog (like tag pages or category pages). For these, add the following meta tag:
4. Use the "Noarchive" Tag
If you don’t want Bing to show a cached version of your page in search results, use the noarchive directive:
This prevents search engines from storing a cached version of your post or page.
Step 4: Submit Your Blogger Sitemap to Bing Webmaster Tools
To make sure your posts are indexed by Bing, it’s important to submit your sitemap to Bing Webmaster Tools. This helps Bing discover all your posts quickly and efficiently.
Create a Sitemap for Your Blogger Blog:
- Blogger automatically generates a sitemap for your blog at this URL:
https://yourblogname.blogspot.com/sitemap.xml - Replace
yourblognamewith your actual Blogger blog name.
- Blogger automatically generates a sitemap for your blog at this URL:
Submit Your Sitemap to Bing Webmaster Tools:
- Go to Bing Webmaster Tools.
- Sign in and add your website if you haven’t already.
- Navigate to Sitemaps under the Configure My Site section.
- Enter the URL of your sitemap (e.g.,
https://yourblogname.blogspot.com/sitemap.xml) and click Submit.
Monitor Indexing Progress:
- After submitting your sitemap, you can monitor how Bing is indexing your posts and pages through Bing Webmaster Tools.
Step 5: Regularly Check for Indexing Issues
After implementing Custom Robot Tags, make sure to regularly check for indexing issues. If your posts are not getting indexed by Bing as expected, use Bing Webmaster Tools to identify any issues and fix them.
You can also use Google Search Console to verify the presence of your posts in Bing’s index. Though primarily for Google, it can also give you insights into any issues related to indexing across multiple search engines.
Final Thoughts
By using Custom Robot Tags, you can gain more control over how your Blogger posts are indexed by Bing and improve your site's SEO. You’ll ensure that only high-quality, relevant content gets indexed, avoid duplicate content penalties, and help Bing crawl your site more efficiently. Make sure to submit your sitemap to Bing Webmaster Tools and monitor your indexing regularly for optimal results.
